Consumer Backlash in Vancouver: Why is the Japanese Asahi Beer Brand Made in China?

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Vancouver, BC, Canada: Consumers in this part of the world are very label conscious. Reading the ingredients of a product in grocery stores has almost become a national obsession. So, it goes to follow that Vancouver, the home of “Healthy Living” and recognized World Brand Excellence by the likes of yoga apparel giant Lululemon and early adopter Hootsuite (a brilliantly successful .com) the arrival of Japan’s #1 Beer as “Made in China” has really made a stir.

In a easily recognized and ever popular “Big Bottle” the change-up came sometime after the devastating 2011 tsunami crippled the Fukushima Nuclear Reactor. Learn more about Fukushima and the 2011 tsunami event. Japan got hit hard.

This was a major event… Japan is still in the recovery of this. But life goes on.

Asahi is a 100 year-old Brand. Born out of the Osaka Brewing Company the Beer was introduced in america to win “Best Beer” at the 1893 Chicago World Fair. That is interesting…especially for BC and the West Coast where Craft Beer is significant to the Trade. With an Authentic Origin that is Craft, the Osaka Brewing Co. “Asahi” became the asahi Brewing Company of Tokyo – Their Experience and Technology resulted in the creation of what we call “Super Dry” and it is Brewing Perfected.

With Agricultural Awards for the handling of the raw ingredients to reduce the bruising of the Hops, Precision production standards and organization that the Japanese are famous for this is a Product and Brand representative of a nation that knows “hardship”.

China is a country where many are living in Hardship. News Lines are full of information surrounding various industry “bad practices”, “pollution” and “health safety” concerns. No wonder Chinese Nationals and Regional Asia people from Korea and other countries avoid good produced in China.

So why is this format of Asahi Brewed there?

Well, in-part because the world is round and we all have to do our part. The past is behind us and Asahi has entered China with their feet on the ground to put themselves in a Leadership Role. The Brewery is a Japanese Organization operating in China using the Asahi Code of Corporate Conduct. The Social Responsibility of Asahi is reaching beyond the boarders of Japan to pioneer reform and bring to China the very standards we in the west expect and by our choices command.

Canadians will not tolerate contaminated goods. Here in Canada, we have one of the best food and safety inspection agencies in the world. we could join the Anti-China sentiment and discontinue the import of this product but that would do nothing to contribute to the more important matter of making the world a better place to live.

And Beer does that? You might ask. Asahi is a global company with global distribution. They offset their footprint with a reforestation program. They use solar power in their plants. They have water management systems that make sure the Product is “Clean”. While their nation is a nation of strength the Brand is proudly displaying their ability to make change in their own back yard by placing a Brewery in China. The Beer may be a little more bitter than the Aluminum Can package product and draught beer that is brewed in Japan but we attribute that slight variation to “Bottle Bruising”. Reasonable?

The recipe and raw ingredients as far as we know is the same. And the “Yeast”… Asahi yeast gets the credit for bringing out the Aroma and Karakuchi Taste. Anyone who claims the beer doesn’t have aroma has a nose problem and should not be trusted for their opinion. Asahi is Brand that developed the technology for “Dry Beer”. The Japanese do good business and it will not hurt China one little bit by having this shining example “of what a company should be doing” on their soil.

We applaud Asahi for their execution in this, the intelligence to place production in a logistical cost and energy saving position related to the glass bottle. which is also a safe and well managed component of this product. The consumer stands a better chance of getting a dirty bottle from Champagne or mouse droppings in their Belgian craft befor ever finding a spec of contaminant in a bottle of Asahi as exported from Taiwan as is the smaller 330ml Bottle and then there are the Cans. Famous for Vending Machines, Japan exports the Cans because Aluminum and steel production is a benchmark of Japans industrialization.

We understand the objection to “Goods Made in China”. Just like we don’t want our children working in the basement of a toy factory. Asahi on the other hand. They have stood up to do something about it. The Japanese have invaded China time and time again but this time…Now – The Japanese are doing a bold and noble thing. They are putting there reputation  as the #1 Beer in Japan. A Product that holds a Gold Medal Standard as the “Best Import Lager 2014” to show the world what it is going to take to make change. Asahi has risked it all. The Backlash is severe. Some restaurants have Boycotted the entire collection of cans and bottles because of the brewery relationship in China.

So the next time you reach for a Lager – Give Asahi a try for it’s taste. The way it goes down. The easy non-bloating 5% session-able flavour that goes great with BBQ and Steak. Asahi is Japan’s # Beer for more than it’s Country of Origin.

Asahi is #1 because it is one of the Best Lagers in the World. Beer guys know this. Girls like it too!

We all know China needs to see change,,. The world welcomes change. We think Asahi has done a good thing by going out on this limb. Bravo Asahi Brewing Company – Finally, a “Big Brand” with a Heart. Show ’em how it is done…

Which begs the question? What ever happened to the Vancouver Asahi Baseball Team… while there is no relation to the Brewery we wonder if there are any decedents of this bit of BC’s history around to tell a tale or two?

Asahi On-Tap! “The Beer for All Seasons” is available in Vancouver, BC

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Asahi Logo as Featured on packaged product.Here you have it!

An International Award Winning, Premium Draught Beer with a Brand Name everybody knows.

No Doubt about it… Asahi Lager has a sophisticated taste profile that holds a loyal following. From the Tap, the beer is ultra clean, refreshing with a luxurious creamy head.

And so, Asahi “GETS the CALL” to Provide Food and Beverage Operators a High Profit Yield with multiple per visit order counts and a solid repeat customer capture rate.

Crafted Specifically for Food Pairing, Asahi “Super Dry” offers a malt and hop characteristic perfectly balanced to show bitterness with a palate pleasing clean finish to earn its title as “A Beer For All Seasons”. The reference to season as in goes great with all types of food. Asahi is a beer that compliments a Steak or Burger and can “cut the fat” of oily foods and at the same time be enjoyed with delicate flavours such as Raw fish, Oysters or Salads.

As a Session Beer Asahi offers a drink-ability supported by a well renowned expectation of quality assured. Using a rare and proprietary special strain of yeast generates a pleasing aroma and causes less “bloating” too. Fact is: Asahi does not “fill you up” like other beer may. It is this same yeast that creates an exceptional taste that also provides a long shelf life without preservatives.

In British Columbia, IMPORTED from the Asahi Brewery in JAPAN, Asahi arrives in several packaged formats to include a 19 litre keg. The 24 inch tall, narrow cylinder is light and easy for bar staff to manage and can be stored at room temperature. Full Service Delivery includes Euro-coupler and Line Maintenance.

Hoshizaki Countertop Flash ChillerPortable Asahi? An available Counter top “Flash Chiller” is available for accounts that want to showcase Asahi at a special event, remote service location such as a patio or for use on a trial run introduction to a new customer base.

The Bottom line is this: This is a beer taste that is a welcome find at any pour house or eatery. Using the finest ingredients and advanced beer making technology very few can compare to the quality control standard found at this price point. Very few beer styles are as easy to quaff as Asahi and that encourages sales and sales make for Profit.

A Worldwide Top Seller: By benefit of the last 15 year Sushi Trend, Asahi is proven as the #1 Japanese beer brand in BC by volume. (Ref: BCLDB reporting). In Japan, Asahi is #1 as a taste profile developed to compete against a burgeoning wine industry. And in other countries like England, another beer drinking Nation, Asahi is touted as one of their favorite go-to selections.

Enjoy the World Famous Taste of: Asahi “Super Dry”

– The Beer for All Seasons, All Nationalities and All Cuisine –

Places to Find Asahi and Great Food and Experience Vancouver:

Blue Water Cafe + Raw Bar
1095 Hamilton Street, Vancouver, BC V6B 5T4, Canada
+1 604-688-8078

Fairmont Pacific Rim Hotel
1038 Canada Place, Vancouver, BC V6C 0B9, Canada
+1 604-695-5300

Keefer Bar
135 Keefer Street, Vancouver, BC V6A 1X3, Canada
+1 604-688-1961

Spanish Wine makes the grade!

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Bocopa Bodegas logo

It’s Back to School and we are learning a thing or two about a sleeping giant – Spain. And with the likes of Robert Parker offering scores of over 90+ points, Now is the time for the Western World to discover the unique and remarkable Terroir Espana!  

The Influence Spain has had on the world isn’t limited to how in 1492, King Ferdinand and Queen Isabell, the joint monarchs of Spain, agreed to finance Columbus’s voyage in return for the gold, spices, and riches that he might find. These People where already rich. They had Wine!

The message is plain and simple. Old World Vines dating back to Roman times. Vines widely spaced. The utilization of natural irrigation, Organic Crops combined with Care and Passion. Clearly more credit is due to producers from this region. Obviously more discovery is to come. Exploration that has us saying: “Mi Amor. Preciosa”.

And so, a Loving Romance has begun in this office for the spectacular Wines of Spain.

 

Rum Tasting – Tito Cordero – Master Blender visits Vancouver.

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Rum aficionados in Vancouver are in for a treat as we welcome DIPLOMATICO “The most prized Rum brand in the world.”  Venezuelan Rum with Glassware Box Set

Tito Cordero is the master blender for Dusa, Venezuella`s most illustrious distillery. The Pair won the World title as 2013 Best Distillery and Best Blender.

Dusa Distillery –  makers of the Diplomatico Rum brand are hosting a Master Rum Class Saturday May 24, at 11:00 am to 12:30 pm at the Wedgewood Hotel and Spa’s Liaison Room.

On this occasion ticket holders and registered guests will enjoy a fully narrated exploration of the Diplomatico family of products. Ranging from 4 – 14 years the history and description of Venezuela is blended into the topic discussion of taste and the fine art of blending rum across a span of time.  This is a patient process.

Learn more: visit www.romdiplomatico.com

Enjoy.

 

Hospitality is the charm of the #Diplomatico World #Rum Cocktail Competition.

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Spirits are high and the events surrounding the Diplomatico World Tournament Finals.

Diplomatico staff set the tone for an exciting night of fun and entertainment

Diplomatico staff set the tone for an exciting night of fun and entertainment

The Diplomatico Distillery has gone to great length to make sure the delegates and attendees are having an outstanding time in Venezuela.  The first of 4 heats have started and a winner from one of the 15 countries should be known soon and then it’s off to the beeches for a few days of rest and relaxation.  Hard to imagine this trip as work but from what we can tell there is much to see and enjoy in this part of the world.

Diplomatico has risen to the challenge to provide a First Class event surrounding their most awarded 12 year Exclusiva rum. The products may not be easy to find in every market but in BC it is well worth the effort to find the product on the shelf or gracing the back bar of some of Vancouver and Victoria, British Columbia pour houses like The Distillery Bar in Yaletown where the Diplomatico 8 year is part of the offering along what is sure to be an interesting selection once they get their own still flowing later this year.

Ask Around…Bartenders like Jason Browne of Calibash Bistro know the potential in Diplomatico is like none other brand in the world and that is why we are so proud to have him represent Canada at this prestigious event. Good Luck Jason!

Eat Vancouver 2013 – Kealy’s Moonshine Launch

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Day one started off in Vancouver with Fabulous weather illuminating the many products available at BC Place stadium.

Diamond Dust filtration smooths out the taste

Diamond Dust filtration smooths out the taste

Kealy’s Vodka Moonshine is making their debut appearance chasing the Premium Vodka Customer with better price point and a dynamically packaged Art Deco Bottle that is already gracing the back bar of Vancouver top shelves.

With the Tag Line “Don’t Just Mix Your Drinks, Make Them Shine!” Kealy’s set out to make your mixed drink experience taste like the cocktail you intend to make, not the alcohol. They made it their professional goal to develop the best mixing alcohol in the world so you never have to suffer “Alcohol Shiver” again. They may have done it!

Consumer reaction suggests their claim that they made you a product so pure and clean, all you will taste in your Highball is what you want to taste – we think is true. Another two days to go  Eat Vancouver has lot’s to offer. If you are ever in the area try out the event for a great taste experience and plan time to take in a sit down seminar while you are here.

Rum Yum Yum

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We welcome the season before us… And the recipes that come out for rum. You may be surprised the origins and establishments that embrace this fair spirit. Like the “double exposure” (pictured right) available at Kobe Steakhouse Vancouver – order a few and find out. Bar captain “Melo” makes this in honour of his twin brothers music group by the same name.  The drink features award-winning Newfoundland Screech, Alizé, and melon liqueur.  But he is not done…he uses Screech in a variety of his famous rum drinks and has a few new recipes up his sleeve.

SCREECH you say…Yikes – watch out ! keep that stuff away from me….

But we beg your pardon…(and where have you been hiding?)  the Canadian iconic Screech of today is a careful blend of two Jamaican rum that benefits from its two-year northern climate barrel maturation.  A gold medal winner at the 2003 San Francisco Spirit Awards this is not the firewater that may have been “swish” somebody’s cousin backpacked across the country.  What has really happened is the taste profile has stabilized to be what rum should taste like before you start adding coke  or eggnog.

Try Screech again…or for the first time. Try it neat or over a little ice.  Experience the caramel. Then make yourself a drink.  It’s a great price.  And when you get to Saint John’s…tell them we sent you now that you are ready to Kiss the Cod.

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